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The Team

Andrew is the founding member of the board of Healthy Stuff and formed the original company in 2008. He continues to offer support in an advisory role to the directors as he has a keen interest in new tests, processes and technologies.

Before Healthy Stuff, Andrew was a police officer in the Leicestershire Constabulary where he reached the rank of Inspector before retiring in 2000 to concentrate on his health. After this, he moved into the health market with a juicing café in Loughborough and then onto a successful wellness centre in Spain. Obsidian Wellness helped over 5000 people to control diabetes and lose weight, whilst receiving a lot of positive attention from the media.

Following his move into health, Andrew discovered an interest in alternative medicine and non-conventional approaches to illness. Starting with one website his idea has evolved into Healthy Stuff as it’s known today which includes state-of-the-art laboratories, an extensive range of testing services, spanning 42 different countries, and helping over 450,000 people.

Our founder, Andrew West
Andrew West
An image of our managing director, Jason Wootton
Jason Wootton

Jason has been the Chairman of Healthy Stuff Online Limited since 2018 after a period of working for the group as the head of marketing. During his early career, he worked in the insurance profession, developing bespoke insurance products for members of affinity groups and associations. In his spare time, Jason still uses his entrepreneurial talents to develop new ideas and businesses. At 21 he started his first business in his spare time hiring bouncy castles and soon progressed to running a chain promoted nightclub events throughout the Southwest.

Jason joined Healthy Stuff at the start providing a lead in the marketing of the business and the growth of the UK business. After several years, he left the business to live in Spain with his partner and develop their own marketing company and build a successful escape room business.

After selling the businesses and returning to the UK to start a family, Jason returned to the Healthy Stuff family and has continued to push the company forward with his dedicated team.

One of his proudest achievements in the business is applying the principles introduced in the insurance industry of treating customers fairly and providing clients with critical facts to the healthy stuff tests to allow them to purchase a product or service that is right for them.

Jason and his partner recently became adoptive parents and loves nothing more than spending time as a family travelling, eating out and doing fun things together.

The future for healthy stuff is exciting, and Jason and his team work tirelessly to provide first-class service, innovative products and services and continue to be the worlds leading allergy and intolerance testing business.

Cris is the Managing Director for Healthy Stuff Online Ltd and has been a part of the company since August 2017. He initially joined as part of the marketing team and has helped the company to grow and reach more people across the world via more channels.

Graduating from Leeds Metropolitan University with a BA (Hons) Entertainment Management, he moved to Javea, Spain to set up a marketing company for small businesses on the coast to be able to reach new client via social media and new sites. Cris created new content, offered proofreading services and worked on the SEO pages on new sites. While in Spain, Cris also opened an escape room aimed at holidaymakers and led people through the bookings.

Within the company, Cris manages a team of 11 people across Marketing and Customer Service and believes that communication is a critical point in allowing a team to work together successfully.

In his personal life, Cris is happily partnered, and they have adopted a son as of 2019. They have a small dog they rescued from Spain called Foxi. He enjoys spending time with his family, keeping fit with walking and geocaching, and eating out. He is passionate about zombie films, and TV shows like RuPaul’s Drag Race.

An image of our sales and marketing director, Cris West

Cris West
Managing Director

An image of our finance and operations director, Andy Gair
Andy Gair
Finance and Operations Director

Andy Gair, our Head of Finance, joined Healthy Stuff in August 2021, and manages the accounts department, in addition to reporting directly to the Board. Andy has over 15 years’ experience of working in accounts environments, for a range of industries and company styles, from SMEs and NFP to Blue chip.

Andy started off in accounts practice, gaining a wide knowledge in the process and analysis, in addition to tax works, and helping with strategic planning for clients. Following this, Andy began to work in the industry for SMEs, primarily in the East Midlands, with the look to increase growth and automation of systems in businesses. Andy also has experience in creating teams and infrastructure for growing businesses. He is used to working closely with key stakeholders to ensure the company is correctly identifying inefficiencies and looking for solutions to rectify these. His main joy in the job comes from driving companies forward and building infrastructure and systems to support a company’s growth.

Outside of work, Andy enjoys following local sports teams, having been a lifelong Leicester City Fan, walks in the countryside, and visiting sites of historical interest, in addition to charity works.

Joseph is our Laboratory Manager and joined Healthy Stuff in March 2023. Joseph studied Biological Sciences at Aston University and graduated in 2018. He was able to gain knowledge and techniques as a laboratory scientist before his time working in a COVID laboratory at the height of the pandemic from 2020 to 2022. There he was working as a Senior Scientist for The Rosalind Franklin Laboratory in Leamington Spa, the government’s flagship Covid testing site.

Within Healthy Stuff, Joseph works closely with the Laboratory & Compliance Director and strives to ensure that the laboratory runs efficiently whilst researching new techniques and improvements within the team. Outside work, Joseph enjoys playing different sports like football, squash and snooker. He’s a Leicester fan who had a season ticket every season!

An image of Joseph Bentley, our Laboratory Supervisor

Joseph Bentley 
Laboratory Manager

An image of Donna Mastriani-Taylor, our Customer Service Manager
Donna Mastriani-Taylor
Customer Service Manager

Donna Mastriani-Taylor, joined the Healthy Stuff team in February 2014 as part of the customer service and operations team. Donna has over 10 years of experience working in a customer service role and previous job roles included customer account and customer service management.

At Healthy Stuff, Donna oversees the day to day running of the customer service team and processes. This includes team management, setting customer satisfaction targets and working with the team to meet targets, establishing customer service policies and procedures, and interacting with the team and customers to ensure the best possible service.

In her personal life, Donna is happily married, and the mother to a daughter born 2019, and three rescue cats. Donna is very passionate about animal welfare and environmentalism and has been vegan since 2015. Her hobbies include reading, baking, gaming, playing piano, and attempting to keep fit after all the baking!

Lisa Hardy joined the Healthy Stuff Team as Human Resources Officer in February 2022. She graduated from Warwick University with a BA (Hons) degree and has over 15 year’s experience in Human Resources in a variety of settings from small start-ups to the NHS. She is an Associate Member of the CIPD, which keeps her updated with all current legislation, and has recently completed her Level 7 in Human Resources Management.

Part of her role at Healthy Stuff is to oversee the practices and policies, making sure things run smoothly, supporting staff, and overseeing the recruitment and onboarding process. Outside of work-life Lisa enjoys eating out and spending time with her family, reading and walking her two dogs, Poppy and Honey. She has owned and ridden horses for a huge part of her life but nowadays prefers to keep her feet firmly on the ground!

An image of Lisa Hardy, our Human Resources Officer
Lisa Hardy
Human Resources Officer
An image of Phil Poole, our Warehouse Supervisor

Phil Poole
Warehouse Supervisor

Phil joined Healthy Stuff in January 2023 as our Warehouse Supervisor. Having worked as a warehouse manager for three years before this at a large-scale country farm store, Phil is well equipped with the vast knowledge to help Operations run smoothly on a day-to-day basis. Phil has experience working in various trade industries such as building, plumbing and carpentry.

Phil oversees the running of inbound post and dispatch of kits to customers globally via our Australia and USA hubs. He has brought in strict SOPs for sorting and processing customers’ samples for the lab to test as well as building kits ready for dispatch. Outside of work life, Phil is a father of three, and his main interest is spending time with his family and enjoying days with his children.

Verity Studley-Wootton joined the Healthy Stuff Team as Director of Marketing & Sales in October 2023. She has over 9 years marketing experience, plus Level 4 and Level 6 qualifications from the Chartered Institute of Marketing (CIM). She has worked in a variety of marketing roles from a National Internet Service Provider to Co-Founding & running a Marketing Agency in Exeter for the past 6 years. Prior to marketing, Verity had an interesting career path, after taking a gap year having secured a place at the University of Gloucester she worked in a variety of roles from Paralegal to Lettings Manager – never making it to university having discovered how much she enjoyed the variety that a workplace has to offer.

Verity is an Associate Member of the CIM, which keeps her updated with new and emerging marketing trends. She also sits on the South West board for the CIM as a Communications Ambassador, ensuring that the large membership base across the South West receive clear and helpful communications from its board members and the wider CIM.

Her role at Healthy Stuff is to provide and support the marketing team to provide the best marketing for our brands, to help our customers put their health first. Outside of work you’ll find Verity walking in the countryside or at the beach near her home in Devon with her husband, spending time with her cat Tiger, gardening, travelling, eating out & doing yoga & meditation practices.

An image of our Director of Marketing & Sales, Verity Studley-Wootton

Verity Studley-Wootton
Director of Marketing & Sales

An image of our Web Developer, Michael Wood

Michael Wood
Web Developer

Michael Wood joined Healthy Stuff in late 2020 as our Junior Web Developer, now as a Web Developer. Michael graduated from Sheffield Hallam University, studying Computer Security with Forensics.

Michael has always had a passion for building and designing websites for 10+ years, independently for several companies and as a hobby before joining Healthy Stuff. In Michael’s own time, he has achieved grade 8 on the electric guitar and is also an avid gym goer. He also enjoys weekends away with his partner and going to local pubs at the weekend to watch football with friends.

Michelle Wakefield joined Healthy Stuff in September 2023 as Laboratory & Compliance Director. Michelle is a HCPC registered Biomedical Scientist with an MSc in Pathological Sciences and over 15 years’ experience in Clinical Biochemistry, Toxicology and Point of Care testing within NHS Laboratories. Michelle’s most recent experience focussed on the regulatory aspects of Point of Care testing within the NHS environment, working towards ISO 151989 and ISO 22870 accreditation. She completed a Certificate in Expert Practice in Point of Care testing from the Institute of Biomedical Science in 2020. Michelle also has experience of GLP through working in regulatory science in a previous role as a study director managing regulatory studies for chemical classifications.

Michelle’s role at Healthy Stuff is to ensure that the Laboratory is working to the best standards possible through ensuring compliance with ISO 9001 and working towards accreditation with ISO 13485 and ISO 17025. Michelle is also responsible for ensuring that the business is compliant with MDR/IVDR regulations.

Outside of work, Michelle is happily married with two young children, a dog and two cats. She enjoys spending time with her family, yoga, reading and baking. She is a local girl guide leader and is currently learning British Sign Language.

An image of our Laboratory & Compliance Director, Michelle Wakefield

Michelle Wakefield
Laboratory & Compliance Director

An image of Dr. Kristen Poe, our Functional Medicine Practitioner

Dr. Kristen Poe
Functional Medicine Practitioner

Dr. Kristen Poe joined the Healthy Stuff team as an advisor and affiliate in 2022. She is involved in new tests, advises on USA markets, and writes helpful content for the group. She is a Functional Medicine practitioner and Naprapathic doctor and has a bachelor’s degree in Psychology and a PhD and a Post-Graduate Diploma in Alternative Medicine. She’s the owner of her private practice POE Holistic, and co-owns a health and wellness business with renowned award-winning Chef Alina Eisenhauer called The Doc and The Chef.

Dr Poe is forever a student, as she is passionate about helping as many people as she can optimize their health and wellness. In her free time, she enjoys spending time with her family, practising martial arts, going to the beach, and playing the violin.

Nida Ali joined Healthy Stuff in 2022 as the Regulatory Advisor and PRRC. Nida is a qualified lawyer who graduated from the Queen Mary University of London. She has been a Director of Kounter Intuitive Technologies since 2014 and has been creating Clinical Evaluation Reports for the last 6 years, having certifications on MEDDEV 2.7.1 REV.4 and EU MDR 2017/745.

Nida has worked extensively on FDA 510K regulations for medical devices and provided strategic support in regulatory affairs, and post-market product surveillance. She has also completed quality assurance in CE marking of EU Class 1, 11a, 11b or 111 medical devices by writing Clinical Evaluation Reports providing clinical evidence of the art for medical treatment and its safety and performance and response to notified body feedback.

Recently, Nida has been working on a Government of Pakistan-funded project under the special directive of the Prime Minister’s Office of Pakistan for the development of the purpose-built Medical Devices Development Centre (MDDC), National Centre of Excellence for the indigenous production of Bare-metal Cardiac Stents, Drug Eluting Stents, Angioplasty Balloon Catheters, and artificial heart valves. Nida has also created their Technical Documentation according to MEDDEV 2.7.1 REV.4 and then updated to MDR (EU) 2017/745.

An image of Nida Ali, our Regulatory Advisor and PRRC

Nida Ali
Regulatory Advisor and PRRC

An image of Muhammad Faisal, our Amazon Manager
Muhammad Faisal
Amazon Manager

Muhammad Faisal is a computer engineer and founder of Aduplifters – a leading Amazon Marketing agency. Faisal has an impressive track record of building and selling multiple brands, achieving multimillion-dollar success. His unmatched expertise in the Amazon Marketplace and individual contributions to the industry sets him apart.

Faisal’s journey in the world of Amazon began over 8 years ago. Driven by his passion for e-commerce, and a keen eye for identifying potential trends, he can recognise tremendous opportunities within the online marketplace.

With a team combining deep industry knowledge, data-driven strategies, and proven techniques Aduplifters continues to grow, and in 2022 alone the agency generated a total revenue of 8.7 million dollars for clients.

Dr. Joseph Nightingale, MBBS, MSc, is a qualified medical doctor and the founder and CEO of Impeccable Writing, a copywriting agency. Driven by a desire to bridge the communication gap created by technical jargon, Dr. Nightingale has dedicated his career to helping organisations find their unique voice and convey complex concepts in clear, comprehensible content.

Dr. Nightingale’s extensive expertise in writing is rooted in his diverse knowledge across various industries. Holding a master’s degree in Biodiversity, Ecology, and Ecosystems from the University of York, his exceptional research on the climatological impact of land-use change and greenhouse gases earned him the prestigious Deborah Smith Prize, recognising his significant contribution to global impact beyond the UK.

Apart from his role at Impeccable Writing, Dr. Nightingale is the editor and primary contributor to Big Picture, an online periodical that addresses pressing environmental and climatological questions. As one of the Top Science Writers on, his articulate and insightful writings have garnered a dedicated readership.

An image of Dr. Joseph Nightingale, our Health and Science Copywriter and Qualified Doctor

Dr. Joseph Nightingale
Health and Science Copywriter and Qualified Doctor

An image of Kate Knowler, our Registered Nutritional Therapist
Kate Knowler
Registered Nutritional Therapist

Kate Knowler is a highly respected nutritionist, phlebotomist and author, renowned for her expertise in the field of holistic health and wellness. With extensive training in nutrition and a deep understanding of the intricate connection between food and the body, Kate has become a trusted authority in her field.

Kate’s series of “Blood Labs” books have garnered widespread acclaim for their comprehensive exploration of blood testing and its impact on overall health. Through meticulous research and clear explanations, Kate demystifies the complexities of blood analysis, empowering readers to interpret their own test results and make informed decisions about their health and well-being.

Kate Knowler’s unwavering dedication to promoting holistic health and empowering individuals to take charge of their well-being has made her a respected figure in the field of nutrition. Her expertise, passion, and commitment continue to positively impact countless lives, making her a trusted resource for anyone seeking to achieve optimal health through nutrition.