Chat with us, powered by LiveChat The Team - Healthy Stuff Online Limited

The Team

Andrew is the founding member of the board of Healthy Stuff and formed the original company in 2008. He continues to offer support in an advisory role to the directors as he has a keen interest in new tests, processes and technologies.

Before Healthy Stuff, Andrew was a police officer in the Leicestershire Constabulary where he reached the rank of Inspector before retiring in 2000 to concentrate on his health. After this, he moved into the health market with a juicing café in Loughborough and then onto a successful wellness centre in Spain. Obsidian Wellness helped over 5000 people to control diabetes and lose weight, whilst receiving a lot of positive attention from the media.

Following his move into health, Andrew discovered an interest in alternative medicine and non-conventional approaches to illness. Starting with one website testyourintolerance.com his idea has evolved into Healthy Stuff as it’s known today which includes state-of-the-art laboratories, an extensive range of testing services, spanning 42 different countries, and helping over 450,000 people.

Our founder, Andrew West
Andrew West
Founder
An image of our managing director, Jason Wootton
Jason Wootton
Chairman

Jason has been the Chairman of Healthy Stuff Online Limited since 2018 after a period of working for the group as the head of marketing. During his early career, he worked in the insurance profession, developing bespoke insurance products for members of affinity groups and associations. In his spare time, Jason still uses his entrepreneurial talents to develop new ideas and businesses. At 21 he started his first business in his spare time hiring bouncy castles and soon progressed to running a chain promoted nightclub events throughout the Southwest.

Jason joined Healthy Stuff at the start providing a lead in the marketing of the business and the growth of the UK business. After several years, he left the business to live in Spain with his partner and develop their own marketing company and build a successful escape room business.

After selling the businesses and returning to the UK to start a family, Jason returned to the Healthy Stuff family and has continued to push the company forward with his dedicated team.

One of his proudest achievements in the business is applying the principles introduced in the insurance industry of treating customers fairly and providing clients with critical facts to the healthy stuff tests to allow them to purchase a product or service that is right for them.

Jason and his partner recently became adoptive parents and loves nothing more than spending time as a family travelling, eating out and doing fun things together.

The future for healthy stuff is exciting, and Jason and his team work tirelessly to provide first-class service, innovative products and services and continue to be the worlds leading allergy and intolerance testing business.

Cris is the Managing Director for Healthy Stuff Online Ltd and has been a part of the company since August 2017. He initially joined as part of the marketing team and has helped the company to grow and reach more people across the world via more channels.

Graduating from Leeds Metropolitan University with a BA (Hons) Entertainment Management, he moved to Javea, Spain to set up a marketing company for small businesses on the coast to be able to reach new client via social media and new sites. Cris created new content, offered proofreading services and worked on the SEO pages on new sites. While in Spain, Cris also opened an escape room aimed at holidaymakers and led people through the bookings.

Within the company, Cris manages a team of 11 people across Marketing and Customer Service and believes that communication is a critical point in allowing a team to work together successfully.

In his personal life, Cris is happily partnered, and they have adopted a son as of 2019. They have a small dog they rescued from Spain called Foxi. He enjoys spending time with his family, keeping fit with walking and geocaching, and eating out. He is passionate about zombie films, and TV shows like RuPaul’s Drag Race.

An image of our sales and marketing director, Cris West
Cris Wootton
Managing Director
An image of our Director of Marketing & Sales, Verity Studley-Wootton

Verity Studley-Wootton
Director of Marketing & Sales

Verity Studley-Wootton joined the Healthy Stuff Team as Director of Marketing & Sales in October 2023. She has over 9 years marketing experience, plus Level 4 and Level 6 qualifications from the Chartered Institute of Marketing (CIM). She has worked in a variety of marketing roles from a National Internet Service Provider to Co-Founding & running a Marketing Agency in Exeter for the past 6 years. Prior to marketing, Verity had an interesting career path, after taking a gap year having secured a place at the University of Gloucester she worked in a variety of roles from Paralegal to Lettings Manager – never making it to university having discovered how much she enjoyed the variety that a workplace has to offer.

Verity is an Associate Member of the CIM, which keeps her updated with new and emerging marketing trends. She also sits on the South West board for the CIM as a Communications Ambassador, ensuring that the large membership base across the South West receive clear and helpful communications from its board members and the wider CIM.

Her role at Healthy Stuff is to provide and support the marketing team to provide the best marketing for our brands, to help our customers put their health first. Outside of work you’ll find Verity walking in the countryside or at the beach near her home in Devon with her husband, spending time with her cat Tiger, gardening, travelling, eating out & doing yoga & meditation practices.

Dr James Turton is the Laboratory and Compliance Manager for Healthy Stuff, having joined in September 2024. He is a HCPC registered Biomedical Scientist by trade with over twenty years’ experience in the healthcare science sector.

Here at Healthy Stuff, he supports the laboratory in all their endeavours and works to expand the testing repertoire available for our customers. With a number of years’ experience with compliance guidelines he also supports the Compliance department in maintaining and retaining accreditation to ISO9001:2015.

Out of work, he is a father to two children, an audiophile, bassist in several bands, comic book collector, record collector, fantasy/SciFi enthusiast and appreciator of alternative aesthetics. He also support several charities including, Alzheimer’s Research UK and the Multiple Sclerosis Society as part of the Expert Review Network.

An image of our Director of Marketing & Sales, Verity Studley-Wootton
Dr James Turton
Laboratory and Compliance Manager
An image of our Director of Marketing & Sales, Verity Studley-Wootton
Alistair Britton
Laboratory Supervisor

Alistair is our Laboratory Supervisor and joined Healthy Stuff in March 2024. Alistair previously held the position of Associate Principal Scientist for the ePCR department at the Rosalind Franklin Laboratory, the government’s flagship COVID testing site in Leamington Spa. He completed his studies in Sheffield, achieving a First-Class Honours undergraduate degree, BSc Biology, at Sheffield Hallam University and subsequently completing his master’s degree at the University of Sheffield, MSc The Molecular and Cellular Basis of Human Disease. Alistair then worked as a Research Scientist at contract research organisation in Nottingham BioCity before working at COVID laboratories throughout the pandemic.

Within Healthy Stuff, Alistair works closely with the laboratory team and with Laboratory and Compliance Manager to ensure the laboratory runs efficiently. Outside of Healthy Stuff, he is a lifelong Nottingham Forest supporter and season ticket holder and is a keen fantasy premier league player.

Usman joined Healthy Stuff as Customer Service Manager in November 2023. Within the company Usman oversees the entire customer support experience, ensuring that every client receives timely, helpful, and compassionate service. He also manages a dedicated team of representatives, providing guidance and training to maintain high service standards. Plus, collaborating with other departments to resolve issues efficiently, address customer concerns, and continuously improve processes. By analysing feedback and implementing solutions, he works to enhance customer satisfaction and build long-term relationships. Usman’s goal is to ensure that Healthy Stuff’s commitment to quality and care is reflected in every customer interaction.

Outside of work, you’ll find Usman eating out with friends and family and driving nice cars!

An image of our Director of Marketing & Sales, Verity Studley-Wootton
Usman Dar
Customer Service Manager
An image of Phil Poole, our Warehouse Supervisor
Phil Poole
Operations Manager

Phil joined Healthy Stuff in January 2023 as our Operations Manager. Having worked as a warehouse manager for three years before this at a large-scale country farm store, Phil is well equipped with the vast knowledge to help Operations run smoothly on a day-to-day basis. Phil has experience working in various trade industries such as building, plumbing and carpentry.

Phil oversees the running of inbound post and dispatch of kits to customers globally via our Australia and USA hubs. He has brought in strict SOPs for sorting and processing customers’ samples for the lab to test as well as building kits ready for dispatch. Outside of work life, Phil is a father of three, and his main interest is spending time with his family and enjoying days with his children.

Sarah joined Healthy Stuff in August 2024 as our HR Manager. She has worked in HR for 8 years, mostly in the advertising and marketing sector, where she looked after agencies all over the UK, USA, and APAC.

As an Associate Member of the CIPD, she ensures all polices are up to date with legislative changes as well as improving and streamlining processes for the company. Sarah is also a qualified Mental Health First Aider and is an advocate of promoting positive mental health in the workplace.

Outside of work, she enjoys spending time with her family and keeping fit at the gym.

An image of our Director of Marketing & Sales, Verity Studley-Wootton
Sarah Richardson
HR Manager
An image of Donna Mastriani-Taylor, our Customer Service Manager
Sally
Natural Choice Knaresborough
Established over three decades ago, Natural Choice stands as a venerable institution in the realm of health and well-being. Located in the heart of the community of Knaresborough, Sally and her dedicated team, offer guidance and advice for health and well-being. Stocking a wide range of high quality brands and an assortment of products from supplements, to tea, vegan items and much more.

We are proud members of the National Association of Health Stores and the British Independent Retailers Association.

Natural Choice,
4 Market Pl,
Knaresborough,
HG5 8AG

From a humble terraced house through to a bustling health shop, Demeter Health has come a long way from where it began. In the centre of Sandbach, Demeter Health stands tall and proud offering health and wellness support to the local community. Sarah and her experienced team are on hand to answer any questions and provide guidance where needed. Stocking a wide range of high quality brands and an assortment of products from supplements, to refillable home & beauty, tea, vegan items and much more.

We are proud members of the National Association of Health Stores and the British Independent Retailers Association.

Demeter Health,
15 Welles St,
Sandbach,
CW11 1GT

An image of Donna Mastriani-Taylor, our Customer Service Manager
Sarah
Demeter Health
Sandbach
An image of Dr. Kristen Poe, our Functional Medicine Practitioner

Dr. Kristen Poe
Functional Medicine Practitioner

Dr. Kristen Poe joined the Healthy Stuff team as an advisor and affiliate in 2022. She is involved in new tests, advises on USA markets, and writes helpful content for the group. She is a Functional Medicine practitioner and Naprapathic doctor and has a bachelor’s degree in Psychology and a PhD and a Post-Graduate Diploma in Alternative Medicine. She’s the owner of her private practice POE Holistic, and co-owns a health and wellness business with renowned award-winning Chef Alina Eisenhauer called The Doc and The Chef.

Dr Poe is forever a student, as she is passionate about helping as many people as she can optimize their health and wellness. In her free time, she enjoys spending time with her family, practising martial arts, going to the beach, and playing the violin.

Nida Ali joined Healthy Stuff in 2022 as the Regulatory Advisor and PRRC. Nida is a qualified lawyer who graduated from the Queen Mary University of London. She has been a Director of Kounter Intuitive Technologies since 2014 and has been creating Clinical Evaluation Reports for the last 6 years, having certifications on MEDDEV 2.7.1 REV.4 and EU MDR 2017/745.

Nida has worked extensively on FDA 510K regulations for medical devices and provided strategic support in regulatory affairs, and post-market product surveillance. She has also completed quality assurance in CE marking of EU Class 1, 11a, 11b or 111 medical devices by writing Clinical Evaluation Reports providing clinical evidence of the art for medical treatment and its safety and performance and response to notified body feedback.

Recently, Nida has been working on a Government of Pakistan-funded project under the special directive of the Prime Minister’s Office of Pakistan for the development of the purpose-built Medical Devices Development Centre (MDDC), National Centre of Excellence for the indigenous production of Bare-metal Cardiac Stents, Drug Eluting Stents, Angioplasty Balloon Catheters, and artificial heart valves. Nida has also created their Technical Documentation according to MEDDEV 2.7.1 REV.4 and then updated to MDR (EU) 2017/745.

An image of Nida Ali, our Regulatory Advisor and PRRC

Nida Ali
Regulatory Advisor and PRRC

An image of Muhammad Faisal, our Amazon Manager
Muhammad Faisal
Amazon Manager

Muhammad Faisal is a computer engineer and founder of Aduplifters – a leading Amazon Marketing agency. Faisal has an impressive track record of building and selling multiple brands, achieving multimillion-dollar success. His unmatched expertise in the Amazon Marketplace and individual contributions to the industry sets him apart.

Faisal’s journey in the world of Amazon began over 8 years ago. Driven by his passion for e-commerce, and a keen eye for identifying potential trends, he can recognise tremendous opportunities within the online marketplace.

With a team combining deep industry knowledge, data-driven strategies, and proven techniques Aduplifters continues to grow, and in 2022 alone the agency generated a total revenue of 8.7 million dollars for clients.

Dr. Joseph Nightingale, MBBS, MSc, is a qualified medical doctor and the founder and CEO of Impeccable Writing, a copywriting agency. Driven by a desire to bridge the communication gap created by technical jargon, Dr. Nightingale has dedicated his career to helping organisations find their unique voice and convey complex concepts in clear, comprehensible content.

Dr. Nightingale’s extensive expertise in writing is rooted in his diverse knowledge across various industries. Holding a master’s degree in Biodiversity, Ecology, and Ecosystems from the University of York, his exceptional research on the climatological impact of land-use change and greenhouse gases earned him the prestigious Deborah Smith Prize, recognising his significant contribution to global impact beyond the UK.

Apart from his role at Impeccable Writing, Dr. Nightingale is the editor and primary contributor to Big Picture, an online periodical that addresses pressing environmental and climatological questions. As one of the Top Science Writers on Medium.com, his articulate and insightful writings have garnered a dedicated readership.

An image of Dr. Joseph Nightingale, our Health and Science Copywriter and Qualified Doctor

Dr. Joseph Nightingale
Health and Science Copywriter and Qualified Doctor

An image of Kate Knowler, our Registered Nutritional Therapist
Kate Knowler
Registered Nutritional Therapist

Kate Knowler is a highly respected nutritionist, phlebotomist and author, renowned for her expertise in the field of holistic health and wellness. With extensive training in nutrition and a deep understanding of the intricate connection between food and the body, Kate has become a trusted authority in her field.

Kate’s series of “Blood Labs” books have garnered widespread acclaim for their comprehensive exploration of blood testing and its impact on overall health. Through meticulous research and clear explanations, Kate demystifies the complexities of blood analysis, empowering readers to interpret their own test results and make informed decisions about their health and well-being.

Kate Knowler’s unwavering dedication to promoting holistic health and empowering individuals to take charge of their well-being has made her a respected figure in the field of nutrition. Her expertise, passion, and commitment continue to positively impact countless lives, making her a trusted resource for anyone seeking to achieve optimal health through nutrition.